Social Learning in Multimedia

European Commission: Targeted Socio-Economic Research (TSER) Programme (4141 PL 951003)



May 1996 - October 1998

The Social Learning in Multimedia (SLIM) project is funded by the European Commission. Edinburgh University leads a consortium of 8 European Research Centres that is investigating the process of innovation in multimedia -a dynamic and complex cluster of products and services expected to arise with the emerging Information Superhighways and the convergence of information, communication and broadcasting technologies. However there is little understanding of which products will prove successful.

The study highlights the role of social learning - widely dispersed interactions between producers, intermediate and final users and policy-makers in which the functional requirements and meanings of current and future technologies are articulated. These are critical to the future evolution and success of multimedia. This is reflected in a proliferation of the role of 'social experiments' and commercial trials as fora for such social learning.

The project focuses in particular upon the strategies of suppliers to articulate models of the user and uses of multimedia, and the responses of users as they learn to use supplier offerings and incorporate them into their daily lives. These will be addressed through detailed studies of multimedia pilots and social experiments.

Cross-national and cross-sectoral comparison will explore how these social learning and social shaping processes vary between:

The study further explores how the social, economic, policy and cultural context shape the ways in which opportunities for multimedia are perceived and pursued by suppliers and users of multimedia products and services. It will examine the implications for public policy at regional national and European level, - in particular how multimedia development might best be focused on meeting existing and emerging social need, through social experiments, commercial trials and other means.


The SLIM Research Consortium

The University of Edinburgh (UK);
Faculte Universitaire Namur de la Paix (BE);
Technical University of Denmark (DK);
University of Bremen (D);
Dublin City University (IRL);
Roskilde University (DK)
Universiteit Maastricht (NL);
Norwegian University of Science and Technology (NO);
Ecole Polytechnique Federale de Lausanne (CH).
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Public Outputs

As the SLIM project progesses research reports and papers will be made public on this site and on paper. Please contact the Authors for permission to quote.

Phase 1 Papers: Social Shaping of Multimedia,and Social Learning in Multimedia

Phase two papers: Multimedia in National Contexts


For more information on SLIM please contact

Robin Williams
RCSS
Old Surgeons' Hall
High School Yards
Edinburgh
EH1 1LZ

R.Williams@ed.ac.uk

tel: +44 131 650 6386
fax: +44 131 650 6399

Local Contacts can be found through the local pages of the SLIM members